Subscribing to the ad-free version or giving consent to profiling to continue enjoying Facebook and Instagram for free? Why has Meta introduced this new business model and what are the consequences in terms of personal data protection.
As of 6 November 2023, Meta Platforms has modified its policy, introducing a “pay or okay†business model by proposing a subscription for Facebook and Instagram users, ensuring their data is not processed for behavioural marketing purposes. Specifically, users of these social networks were asked to subscribe to a monthly plan of € 12.99 to avoid profiling or, alternatively, to explicitly consent to behavioural advertising to continue using the platforms for free.
This new strategy by Meta aligns with a complex legal context. In December 2022, the European Data Protection Board (EDPB) issued two binding decisions on the legality and transparency of data processing activities for personalized advertising conducted by Facebook and Instagram. These decisions recognized a violation of GDPR by Meta, pointing out that…
