The Distinctive Character of the “Vespa” is No Longer in Question.

THE CONFIRMATION OF THE EU GENERAL COURT

The “Vespa” cannot be touched: the shape of the scooter has an “iconic character” that distinguishes it all over the world, representing a brand that must be protected from attempts at imitation.

The legal battle between Piaggio & C. SpA (“Piaggio”) and Zhejiang Zhongneng Industry Group Co. Ltd (“Zhejiang”), which began in 2014, ended in Piaggio’s favour on November 29th 2023 with the decision of the EU General Court in Case T19/22.

On March 25^th, 2013, Piaggio filed an application with the European Union Intellectual Property Office (“EUIPO”) for registration of a three-dimensional European trademark corresponding to the shape of a “Vespa” scooter, the image of which is filed at the Alicante headquarters:  Read more