Social impact of Intellectual Property… A series
We all know that the main function of a trademark is to identify and distinguish products or services from others of the same nature. It might seem that at its origin this concept developed from a marketing and commercial perspective and in order to avoid consumer confusion and the possibility of reduction in profit for a specific company. Nevertheless, it is clearer and clearer that the impact of trademarks and a whole company´s branding now a days is going much mor further than that and it can even have impact on social, humanistic, race and gender matters.
