“To achieve innovation one must first accept as challenges: the constant and progressive investment in technology; the hypothesis of more consolidation in the sector; the challenge of multidisciplinary firms; the lack of clear regulations for the practice of digital law; the need for a strong and active presence in the press and social networks; the ability to retain and attract talent, especially in the new generations; mastering Business Development as a management tool; dealing with the pressure to reduce costs while maintaining the quality of services; managing the growing regulation and legal complexity in the country, which leads firms to invest in resources and specialisations to offer clients current, comprehensive and integrated legal solutions…